About Ladies in Pigs
Launched at the Pig Fair in April 1991, Ladies in Pigs has become formally constituted, has an established Central Office with a working Executive and members throughout the country. Whilst the majority of our members are actively involved in pig farming in some way, our membership is open to anyone with a passion for quality pork and a little spare time to help spread the message!
The National Executive, through the central office supports and organises both branch and national activities. The main thrust of these is to communicate the value of Quality Standard pork as part of a modern, healthy diet, directly to consumers through food and consumer shows, in-store promotions, schools, colleges, catering establishments and agricultural events.
‘Ladies in Pigs’ (L.I.P.s) ... a formidable, persuasive lot they are. Their message is simple and clear: make sure the pork you buy is British, and the simplest way to do so is look out for the Red Tractor symbol. Chalky Pilot, Blogger
Here's how we get involved
Ladies in Pigs is unique! Our members have frequent and direct contact with consumers. As housewives and often mothers ourselves we have a real rapport with consumers because we too buy and cook the pork, bacon, ham and sausages we promote.
Ladies in Pigs champions consumer interests by lobbying for clear product labelling so that consumers can make informed buying decisions. We also hold in-store product sampling, promotional events, cookery demonstrations at county shows and much more!
Ladies in Pigs provide support to the pig industry as a committed, trained workforce. All of our active members receive Basic Food Hygiene training and aim to be professional and positive at all times. During its lifetime LIPs has increased in stature, becoming a respected and essential part of AHDB Pork marketing activities.
Ladies in Pigs is pleased to support multiple retailers and independent butchers in a range of activities to promote pork and pork products.
Ladies in Pigs recognises the need for unity within the industry. We maintain a high profile, liaising with producers and producer organisations. We promote the activities of AHDB Pork, the National Pig Association (NPA), the National Farmers Union, the Agriculture and Horticulture Development Board and the National Federation of Meat and Food Traders. We encourage links between farming and food, city and countryside.
Ladies in Pigs regularly produces recipe leaflets of our favourite family meals, which are widely available at county shows, events and through our website www.ladiesinpigs.co.uk. We also have our very own cookbook containing many delicious recipes, nutritional information and serving suggestions.
Ladies in Pigs has been involved with television programmes such as Ready Steady Cook, Taste the Nation, Jamie Saves Our Bacon and Cooking the Books. We’ve also cooked with many celebrity chefs.