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Wednesday 29th April
...saw the launch of the lovepork.co.uk Pulled pork campaign to encourage consumers to look at pork in a different way. The campaign included TV, print and digital advertising, in store shoulder joint promotions, featuring on pack recipe stickers, as well as a regional supermarket tour by the Lips ladies.
Packed full of delicious hot pulled pork sandwiches, the mobile kitchen visited supermarket car parks across the length and breadth of the country backing the campaign and tempting consumers to try Pulled Pork.
A few quotes:
"Another good day at Asda Milton Keynes saw 54 British shoulder joints on the shelves in the morning and by 1.30pm they had sold out! Not a bad days work" says Sue.
"Today we were at Asda Watford on the Pulled pork campaign. We must be doing some good, for the second time in 4 days the store has sold out of all the shoulder joints! #putBritishPorkonyourfork"
Daily Mail Online
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